Marketing automation migration in record time!
MB Presents is a Belgian entertainment promoter, specialising in concerts, exhibitions and blockbuster shows, like Cirque du Soleil, The Smurf Experience, Phantom of the Opera, Stomp, and many more. In their business, personalised communication is key, as each customer has a different taste or need when it comes to entertainment. That is why in September 2024 they turned to June20 to analyse their marketing automation tool. We embarked on a marketing automation migration journey to elevate MB Presents’ performance insights, data quality, and customer engagement capabilities.
Carefully selecting the right marketing automation tool
To kick off, we conducted a deep dive into MB Presents’ existing tool, discovering significant limitations in performance tracking and database quality. Moreover, it proved difficult to adapt subscriber preferences to match target audiences.
As a result, we needed to analyse which marketing automation tool was best suited for MB Presents. Taking into account current usage and usability, but also forecasting the effect of new features when making the switch.
June20 experts are familiar with over 20 different marketing automation tools and can quickly make substantiated and independent judgements. This set the groundwork for efficient, streamlined communication.
Working with June20 was a pleasure. Their professionalism, flexibility and hands-on support made this complex migration feel effortless.
The smoothest transition
Minimising overlap costs between the old and new systems was key. To avoid double billing, we meticulously planned and executed the entire migration within a tight time frame, aligning with the old tool’s billing term. Collaborative scheduling with MB’s new partner helped ensure the transition was as smooth as possible. We wrapped up the marketing automation migration in just four weeks, which is record timing. Normally, migrations like these take up to 3 months. A great achievement that the entire team contributed to.
Optimise your marketing automation!
IT STARTS WITH A FREE SCANCleaning out data in 4 steps
Data quality was crucial for the migration’s success. With data accumulated organically over the years, we conducted a robust data harmonisation process.
This included cleaning, validating, and importing legacy data, so MB Presents could retain essential historical information. A final data check filtered out invalid entries, ensuring a clean, reliable database ready for long-term engagement.
By integrating steps and working on live tasks, we delivered an accurate migration in the shortest possible time.
Support and training in one effort
Facing a tight deadline and the need to keep operations running, we organised training sessions using live examples, such as scheduled email communications. This approach saved us two extra weeks, allowing us to complete the full migration in just four weeks.
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