After the successful spring and autumn campaigns, which highlighted Extra Shop’s broad and versatile range of maintenance and beauty products, we launched a multi-phased campaign for one of the retailer’s absolute top segments: Christmas decorations. The main message: with Extra Shop’s wide offering, you can celebrate Christmas in every possible way. Truly every one.
To show that Extra Shop has everything for your home, we used the successfully established brand platform ‘Y a tout’ and brought it to life through the Christmas season. The campaign line ‘Y a tout pour Noël’ communicates that everything you need to fully transform your home into a Christmas setting can be found at Extra Shop.
In four different scenes, the campaign shows in a warm, surprising, and humorous way just how far you can go with Christmas decorations, exactly the way you want. Enthusiasts who prefer a Christmas forest instead of a single tree will find their pick in the extensive tree range, while metal fans can indulge in black Christmas decorations. Whether you have your croquettes delivered by miniature train or go all out with gift wrap, everything is possible at Extra Shop. ‘À chacun son Noël’ is the Christmas message.
The campaign ran across Google, Meta, and YouTube and brought Extra Shop’s extensive product range to life, with a mix of dynamic ads showcasing a selection of well-priced products, just as customers expect from Extra Shop, featuring clear, bold price tags. A series of in-situ images highlighted hero products linked to the spots. In addition, the campaign included DCO posts, dynamically featuring Christmas products, a successful approach in previous Extra Shop campaigns. The overall effort is supported by an extensive POS and radio campaign, as well as the trusted product leaflets.
