Branding & Design

Design is a powerful tool for creating emotional connections between your brand and your target audience. However, good branding should be driven by strategy rather than personal taste or subjective opinions. At June20, we always start with a solid brand strategy as it drives our decisions, for every touchpoint and on any level.

Our branding strategy starts with thorough research. We carry out a brand audit and competitive analysis, studying your brand’s position in the market. We answer questions like ‘How does your brand compare to the competitors?’, ‘What are the strengths and weaknesses of your brand?’ and ‘How effective is your brand?’

Once the strategic pillars are defined and approved by you, we translate them into
‘design drivers’. These are keywords that stand at the core of your branding strategy and act as guidance along the way. So your brand identity stays consistent and recognisable,
whether we tackle web design, brand photography, packaging design or even sonic
branding.

The result?

A strong brand is always recognisable. Our experts ensure consistency across all touchpoints, whether creating new branding, redoing existing branding, or producing new products in line with your existing branding.

We never consider your branding as a finished project. Brand identity is not static but always dynamic. It evolves, adapting to the rapidly changing world and technologies. Today, audiences adopt new channels at a rapid rate, and also the way people interact with advertising messages is changing quickly.

So it’s crucial your brand is able to adapt quickly. Our branding experts keep your branding up-to-date by:

• Keeping track of the latest trends in technology, media, communication …
• Adopting relevant new tools
• Making sure your digital presence meets modern standards (faster loading times, user-friendly designs, …)
• Interacting with your audience to find out what resonates with them
• Sharing interactive and personalised content that engages your audience and brings the immersive experiences people are now looking for
• Developing flexible marketing campaigns that can be quickly adjusted based on periodic campaign results and feedback
• Attracting talents that bring fresh ideas and innovative thinking to the table
• Keeping an eye on your competitors to identify opportunities for differentiation

In short, we make sure your brand is relevant and brings you where you need to go to keep growing.

Our end goal?

Whenever we do branding, we make sure our design is not only a feast for the eyes but also a perfect match with your company (values), your audience and the needs of today’s world.