Brand insights & positioning:
brand positioning that sets you apart
Brand positioning decides whether people choose you or not. At June20, we combine brand research, competitor analysis and customer insights into a sharp place in your market. Then we make that place visible in your brand.
What is brand positioning?
Brand positioning is the place your brand takes in the minds of your customers, compared to the alternatives. It answers 3 questions: who are you for, what do you stand for, and why you rather than someone else?
Positioning in branding is the choice behind your slogan, your logo and your tone of voice. A strong position is specific, believable and relevant for the people you want to reach. We build it on research, so you can defend it in every meeting.
Why a sharp positioning makes the difference
When a market is full of similar offers, brand differentiation decides who gets noticed. A sharp market positioning makes choices easier for your customers, who quickly see why you are different, and for your team, who know what to say and what to leave out.
Over time, it also builds brand equity: the value people attach to your name, beyond product and price. Competitive positioning follows the same logic. You choose where you want to win and where you will not compete.
Our approach: from insight to position
Good positioning follows a clear route. We start from what we find out, not from what we assume. Strategic brand positioning begins with honest answers, and each step builds on the one before.
Our brand positioning strategy runs along 6 steps and ends in a brand positioning plan that your team can use the next day.
Brand audit: how strong is your brand today?
A brand audit shows where your brand stands today: where it is strong, where it is weak and where room for growth sits. We combine brand research with a close look at how your brand shows up in the market.
The result is a clear view of your brand health and a short list of priorities.
Brand image and brand perception: how do customers see you?
Your brand image is what you think people see. Brand perception is what they actually see. We close that gap by listening to your customers and to people who have not chosen you yet.
We also check how well known your brand is. Want to follow the effect over time? Brand tracking and brand health tracking show whether your position holds.
Competitor analysis: where is there room in the market?
A competitor analysis maps who you really compete with. We compare products, prices, marketing tactics, customer reviews and brand messages.
A good competitive analysis is more than a list of names. We turn the competitive landscape analysis into a picture of what is already taken and where there is space left for you. You can also run a competitor analysis yourself. We help you turn it into a choice. Looking for an example? It differs per market, so we tailor every analysis to your sector.
Target audience analysis and customer insights
A position only works when it matters to the people you want to reach. We study who they are, what they need and what drives their choices.
These customer insights and consumer insights decide which promise is worth making.
Define your position: the sweet spot on the perceptual map
A perceptual map places your brand and your competitors on the 2 things that matter most to your customers. On that positioning map, you see at a glance where the crowd stands and where there is space.
A branding positioning map makes the choice visible. We then capture it in a positioning statement: 1 short text on who you serve, what you offer and why you are different. That brand positioning statement is the version your whole team can repeat.
Brand positioning workshop: everyone on one line
A position only works when people believe in it. In a brand positioning workshop, we bring your team around the table, show what the research says and choose the position together.
You leave with 1 shared answer and the confidence to use it.
From positioning to brand
Branding and positioning belong together. Your position is the choice. Your brand is how that choice becomes visible. We translate the outcome of the research into your story, your look and your touchpoints, so branding & positioning stay connected from the first insight to the final design.
Branding and brand positioning that start from the same insight reinforce each other. That is also true when brand positioning & visual identity grow from the same source. The same goes for brand positioning in marketing: campaigns that follow your position say the same thing as your brand.
Why choose June20 as your partner in brand positioning
As a brand positioning agency, June20 hands over a position your team can use. We do brand positioning for companies that want to know where they stand and where they can go.
Want market research that gets used? Where a market research agency stops at the report, we continue. We turn the findings into a position and a brand your people can work with.
Engineering Emotions: insight that takes shape immediately
Engineering Emotions is how we work: heart and head together. The head reads the data and the market. The heart makes sure the position feels right for your people and your customers.
Because strategy and design sit at the same table, insight takes shape right away. Good branding is driven by strategy, not by personal taste.
A few examples of our work
Frequently asked questions
What is the difference between brand positioning and brand strategy?
Brand positioning decides where you stand in the market compared to others. Brand strategy is wider: it also covers your values and long term direction. We usually start with positioning and link it to your wider strategy.
What is the difference between a SWOT analysis and a competitor analysis?
A SWOT analysis looks at your own business: strengths, weaknesses, opportunities and threats. A competitor analysis looks at the other players in your market. Use both: the SWOT shows what you can offer, the competitor analysis shows where there is room for it.
How do you define the unique selling points of your brand?
Start with what customers value most. Then check what you do better or differently than your competitors. Keep the points that are true, relevant and hard to copy. A few strong unique selling points beat a long list.
How do you write a strong positioning statement?
Keep it short and specific. Say who you serve, what you offer and why you are different, in 1 or 2 sentences. Test it on your team and your customers: if they cannot repeat it, it is too vague.
How long does a brand positioning project take?
That depends on the size of your market and the number of audiences you serve. We agree on the steps and the timing in a first conversation and turn them into a clear plan.