Transforming FloorHouse from a flooring warehouse into a strong brand.
Our strategy journey began with in-depth market research, a branding analysis and a refined brand positioning, leading to a fresh and accessible identity that resonates with customers and their project.
Strategy
The strategy focused on establishing an emotional connection with the customer, translated into 3 principles – Quality, Accessibility, Beauty–, a clarifying baseline, a well thought through colour palette with a purple promotional canvas, motion branding, and a lifestyle-focused new brand image set.
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A muti-channel rollout, launched during the January 2024 sales period, was FloorHouse’s first campaign feat. Told from the floor’s perspective, showcased everyday moments where flooring takes centre stage. The campaign’s retail promise translated the strategy insight of FloorHouse’s as an expert in the benchmark.
The campaign included print ads, a campaign website, display banners, and targeted social media, all driving traffic to FloorHouse stores. A final sales tag-on video encouraged conversions during the sales period.
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Solden
10s NLSolden
20s NLSolden
6s NL“The new branding is a cohesive strategic effort that transforms FloorHouse from a flooring warehouse into a strong brand, implementing it in much more than only a guideline, but presenting a solution for all the brand’s needs, including campaigns.”
