Where there are pets, there are parasites. Especially parasites like fleas and ticks can be pretty annoying for dogs and cats. Fortunately, there is FIPROtec®️ from Beaphar, an effective and easy to use product to combat those pesky little critters.
We developed a fully integrated campaign (online and POS) for Beaphar FIPROtec®️ to give sales an extra push. We started from – um – scratch and designed new packaging for the product range within the renewed brand positioning.
The campaign itself runs in two phases: first, creating awareness and then realising conversion. To create that awareness, we came up with a surprising and, at the same time, funny campaign video. In the story, a dog enthusiastically fetches anything and everything to his owner because he then gets a scratch as a reward. Or is there more to it?
The online video runs in various formats on YouTube, Facebook and Instagram and is enhanced by Google Display banner ads and SEA ads. In addition to digital, the campaign is supported in the retail channel by advertisements, posters and shelf barkers. All adverts lead to a landing page where pet lovers find interesting content and tips & tricks concerning parasites.
The campaign is currently running in England and the Netherlands.