SEO vs GEO – How to be found by Google AND AI in 2026 – June20

A hand holding a smartphone displaying an AI chat prompt on the screen.

For decades, digital marketing had 1 simple goal: get to the top of Google. In 2026, being “found” is no longer enough. Users don’t want a list of websites. They want the right answer, and they want it now! That’s where SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) diverge.

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