In recent months, more people have been struggling with loneliness. According to Beaphar and us, a pet can offer relief.
Sometimes, we all underestimate the power of a pet, of a true friend. When you have a pet, you never come home to an empty house. Even more, a dog for instance, helps you to go outside regularly. To take long walks and connect with people you cross in the streets. Especially for the elderly, a pet can be a genuine enrichment in their lives.
That’s why we want to bring a positive message with the latest brand campaign – ‘You’re never alone when you care’. Because when you have a loyal companion at your side, you can enjoy life and its little things even more.
Since Beaphar states that ‘a pet is family too’, it only deserves the very best. That’s why the company offers a wide range of quality pet care products which give your pet all the love it deserves. Thanks to Beaphar you can give the very best to your pet which gives its very best to you every day.
The campaign is featured in an online video, used on YouTube, Facebook, the Beaphar website … in the following countries: the United Kingdom, Belgium, The Netherlands, France, Germany, Norway, Hungary, Poland, Czech Republic, Russia, Ukraine, Chile, Israel, Bulgaria and South Korea.
Different set pictures support the campaign communication and a complementary key visual was also created. This last one is used as support image for social media channels and websites. It is also used as an advert and instore poster.