Leen Bakker, the Dutch interior retailer, wants to strengthen its market position in our country and attract customers to its 60 stores in Belgium. We were asked to fill in the brand proposition for the Belgian Market.
Leen Bakker offers furniture that appeals to both shoppers that are price aware as those with a soft spot for looks. In this radio saga Leen Bakkers puts both aspects in the spotlight by introducing two sisters as their returning characters. The older, responsible sister has a keen eye for bargains and likes to make decisions with her brain. The younger sister is impulsive, playful and led by look and feel rather than ratio. But both sisters have one obvious thing in common: they enjoy their shopping trips to Leen Bakker – a lot. Through their lively conversations and friendly teasing they paint a vivid picture of the furniture and home decoration at Leen Bakker.
The campaign is aligned with Alfred, who is lead agency for the Dutch market. The radio ads ran on MNM, Studio Brussel, Qmusic, Joe FM, Nostalgie, Radio Contact, Vivacité and NRJ.
