Since 2018, we have positioned Europabank as the perfect partner for those who keep their eyes open for new opportunities and dare to jump into the unknown. Our latest campaign for Europabank shows again that the first step is the most important for any plan or dream. Everything starts with a little courage to get things done. As a catalyst for what is to come. And the end result can be pretty impressive. Tagline: “A little daring can change your life”.
No project is too wild for Europabank, the bank that dares to listen especially when it comes to challenging projects. For entrepreneurs, projects can involve business transitions. For example: what happens if a classic shoemaker signs a lease for a 3D printer? And what are the consequences if someone receives a loan for a floating fireplace? We developed two videos in which humour plays an important role encouraging private persons and the self-employed to dare and dream.
With this campaign, we consistently increased the awareness and likeability of Europabank. In the past few years, we allowed our campaigns to evolve, but we stay true to our core insight and authentic tone of voice. We continue to deepen the positioning and develop campaigns with a wink. The main message remains the same: individuals and professionals can turn to Europabank to pitch any wild plan.
EUROPABANK
Yoga
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Schoenmaker
EUROPABANK
Yoga
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Cordonnier
This campaign was set up through online video (30” and 15”), and supported by radio (30” and 10”), display (digital OOH, 20m², 2m², 1M²), print (magazines and newspapers), DM, in-store and digital.
