After the rebranding of FloorHouse at the end of 2023, we launched the first FloorHouse campaign during the sales period in January 2024.
The starting point of the campaign is the concept video, which perfectly captures the spirit of FloorHouse. Because FloorHouse still needs some introduction, the first part of the video focuses on brand awareness, sharing the brand’s unique story.
At FloorHouse, they understand that floors play an important role in the lives of people. No matter who you are, what your style looks like or what kind of live you lead, there is a floor that suits you perfectly. In the video, we see 4 types of floors and more importantly 4 types of people who enjoy their floor in a totally different way. Because the video is shot from the floor’s point of view, we only see feet. To be more precise: the feet of two kissing teenagers, an older couple that is dancing and a mom who accidentally steps on a squeaking toy in her child’s bedroom. The fourth setting is a kitchen, where a dog jumps on the kitchen counter to steal some treats.
As part of the rebranding, June20 also came up with a retail promise. This promise contains three USP’s or reasons why consumers should choose FloorHouse: ‘For the advice. For the service. For the wide range.’ The retail promise ends with the new baseline ‘For the floor that fits your life’.
The brand movie has a short tag-on in the last few seconds, promoting the sales period. At this stage we focus on conversion, enticing people to come to a Floorhouse store and buy a new floor.
The campaign is further deployed in print ads, a campaign website, display banners and an extensive digital media campaign on all channels, leading people to the nearest FloorHouse shop.
