The launch of June20 came in with a bang. At the ‘Best of Activation Awards’ and ‘Best of Content Awards’ ceremony we were honoured with no less than 3 awards. We took the silver stage at the BOA’s for our JBL Hidden Vibes case in the category ‘Product Launch/Relaunch/Trial Campaigns’. It was a true party, just like our case.
At the BOCA’s we took the silver stage twice for our HOGENTENAAR case in the category ‘Best LT content marketing program B2C’ and JBL Hidden Vibes case in the category ‘Best use of Influencer Marketing in a Content Program’.
An accomplishment we are really proud of, as the campaigns themselves were a great success. For our client JBL we threw 3 silent parties, that became the talk of the town thanks to a great online and offline brand experience. The market share peaked at 9.1% at the culmination of our activation period. For the HOGENTENAAR case, we achieved +6.2% enrolments in comparison with last year without an increase in the communication budget. But the greatest achievement: adding a real emotional value to the brands. And that’s how we Engineer Emotions!
