SEO & search engine optimisation: Strategies for a findable website in search engines
In a digital landscape where billions of searches are performed every day, being findable is not a luxury but a necessity. At June20, we approach SEO from a human-centred view, seeing search engine optimisation as creating valuable content that truly connects with the search behaviour of your target audience. No gimmicks or short-term solutions, but sustainable strategies that grow your business.
What is search engine optimisation (SEO)?
Search engine optimisation or SEO is improving your online visibility in organic (non-paid) search results. But for us, it is more than that: it is building a bridge between what your target audience is looking for and what your business has to offer.
SEO is constantly evolving. From algorithm updates to developments around generative SEO (where AI-driven content plays an increasingly important role). Because we keep an eye on all trends, we can react more quickly to change and adjust our strategy for your business in time.
- Keyword research based on actual search behaviour.
- Content optimisation that offers real value to your visitors.
- Technical improvements that make your site faster and more user-friendly.
- Authority building through strategic link building and online PR.
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What does a successful SEO strategy look like?
An effective SEO strategy starts not with search engines, but with people. We analyse how your target audience searches, what questions they have and what language they use. Based on this, we develop an approach that matches your business goals.
Our SEO strategy is always:
- Data-driven: we make decisions based on search volumes, competitive analysis and user behaviour
- Human-centric: we optimise for real people, not for algorithms
- Measurable: every action is evaluated for concrete results and ROI
At June20, we see SEO as part of your overall (digital) ecosystem. Therefore, we work closely with other disciplines within our agency, such as content marketing, web development and marketing automation, to create a coherent strategy that delivers results on all fronts.
The difference between on-page and technical SEO
On-page SEO: content that works for both humans and machines
On-page SEO is all about optimising the content and structure of your website. We make sure each page clearly communicates what it is about, both to your visitors and search engines.
- Content strategy: developing content that answers the questions of your target audience.
- Information architecture: logical structure for a better user experience.
- Semantic optimisation: making sure Google understands what your content is really about by using the Schema.org system.
- Rich snippets: using structured data to stand out in search results.
Technical SEO: the foundation of your findability
Technical SEO ensures that search engines can crawl, index and understand your website without any problems. It is the invisible foundation on which your online visibility is built.
- Site audits: identifying and solving technical problems that affect your search rankings
- Speed optimisation: improving load times for better user experience and rankings
Mobile optimisation: making sure your site works perfectly on all devices - Structured data implementation: improving how Google understands and renders your content
- Core Web Vitals optimisation: meeting Google’s user experience standards
SEO online marketing
SEO is essential to your marketing mix and you will see the best results when you combine it with other channels such as social media, content marketing, email marketing and marketing automation.
At June20, we never approach SEO as an isolated service, but as part of your omnichannel strategy.
Through that approach you:
- Strengthen the consistency of your brand message.
- Gather valuable data on the search behaviour of your target audience.
- Create additional opportunities to direct relevant communication.
- Increase the return on investment of your overall marketing efforts.
Make SEO profitable with lead generation
Good SEO ensures relevant visitors on quality website pages. By combining SEO with lead generation, you also translate that extra visit into tangible results.
With an SEO-driven lead generation strategy, we:
- Identify search terms with high conversion intent.
- Optimise landing pages for maximum conversion.
- Build your authority through content marketing and link building.
- Continuously measure and improve to get better and better results.
SEO and content marketing
Content is the engine behind successful SEO. Especially in a human-centred strategy where we want to offer genuinely relevant content. This not only contributes to your visibility and findability but also to your authority and brand awareness.
- Content strategy: determining which content matches the search behaviour of your target audience.
- Link building: strategically building quality backlinks through online PR and relevant collaborations.
- Content creation: developing valuable content that both informs and converts.
- Content repurposing: extracting maximum value from existing content by converting it to different formats.
Why is June20 the right partner for your SEO?
June20 stands for:
- People-centric approach: we optimise for people, not algorithms.
- Omnichannel expertise: as an integrated agency, SEO is part of the bigger picture.
- Transparent results: clear reports that go beyond rankings.
- Lasting results: focus on sustainable growth rather than quick fixes.
- Up-to-date knowledge: constantly keeping up with the latest developments, including generative SEO.
Do you want to improve your online findability through SEO?
Do you want to know how to get more out of your SEO? Everything starts with an introductory meeting where we answer the following questions:
- Where are your biggest opportunities for improved findability?
- What technical obstacles are currently limiting your results?
- How can we help you grow with a sustainable SEO strategy?
For this spice producer, we transformed a consumer-oriented website into a professional WordPress platform with exclusive content for professionals, leading to a 64% growth in professional accounts and a 24% increase in points of sale within 15 months.
