In 2024, we launched a classic media campaign on a national level, positioning Europabank once again as ‘the bank that dares’. With the enthusiastic tagline Turn a “Yes but” into a “Yes”, we convince individuals and entrepreneurs to execute their small or big plans.
Complementary to this traditional campaign, we also launched an online campaign based on a Tell strategy. We developed videos focused on communicating the ‘how’, showing people how Europabank can help them realise their dreams.
The video concept called ‘Behind the Number’ uncovers the stories behind the financial numbers of both B2C and B2B clients. This content format combines graphic elements with animation, telling compelling stories. The voice-over features the perspective of a client narrating his story, while motion design enhances the words with animated supers and illustrations, adding impact and depth.
The campaign includes four videos, highlighting a different Europabank product, like long leasing. In the future, we will gradually add more videos. We created short versions for social media, and long versions for the Europabank website.
For audio, we teamed up with film and sound boutique Pelican Street while we kept motion design and sound effects in-house.
