Meet our new iconic duo

Dream team alert! With the arrival of our new duo, Julie Vanderbeck and Matthew Lootens, our creative department just got a major upgrade.

The way to create a powerful brand identity

June20 employee working on a logo

Branding is essential for any company looking to make an impact on the market. It’s not just about a catchy name and a nice logo; it’s about building a relationship with your target audience. A strong brand identity can help you stand out in a crowded marketplace, communicate your values, and connect emotionally with your […]

Viewing behaviour is changing. What are the drivers and consequences?

Close up of Jannes working

Cable cord cutting is on the rise. The change in viewing behaviour is manifesting itself clearer by the day. Cable subscriptions from Telenet have been declining for some time but even more recently, Proximus, another Belgian provider, has also taken some solid blows. If you think this is nothing new, you are only partly right. […]

Employer branding works if there’s good employee engagement

Consistently committing to growth, new customers, deliverables, locations, competences and products is difficult if you cannot rely on the talent of people. Making your brand a place where people want to work and grow is more than a foundation for your future, it’s one of the most important drivers. There is ample evidence that good […]

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