When user personas become a creative straightjacket
Home – When user personas become a creative straightjacket “I don’t think that Sarah, our Gen Z user persona, would feel an emotional connection with that campaign concept.” A cringe-worthy moment in a company boardroom, when a fictional person becomes the decisive factor in validating or invalidating a marketing decision.This over-reliance on user personas has […]
Why mobile-first web development can undermine your desktop experience.
Why mobile-first web development can undermine your desktop experience. The mobile-first approach dominates web development pitches. We all proudly showcase our mobile-first philosophy, armed with compelling statistics about smartphone usage and mobile traffic. Yet reality tells a different story: clients request desktop mockups first, finding it unnatural to evaluate mobile designs on a workplace monitor. […]
Minimalist packaging design: beware of the trap
Minimalist packaging design: beware of the trap Minimalist packaging design is everywhere these days. Brands use it to look stylish, sustainable, and accessible. But here’s the problem: when everyone does it, nothing stands out anymore. Instead of grabbing attention, minimalist packaging can blend into the background and become a sea of sameness on the shelf. […]
Customer feedback analysis: understanding the hidden truth
Customer feedback analysis: understanding the hidden truth Customer feedback seems to reflect preferences, but deeper analysis reveals a different reality. While tools like surveys and focus groups provide structured insights, they frequently fail to capture real customer behaviour. Social desirability, hypothetical scenarios, and the gap between reported preferences and actual decisions create a misleading picture […]
Why attribution models ruined it for performance marketers
Why performance is ruined by attribution models When digital advertising promised complete transparency and measurability, marketers worldwide finally sighed with relief. Time-consuming discussions with clients about how to allocate scarce resources would be a thing of the past. We would know which button to push, when to push it, and what the expected revenue would […]
Email marketing performance segmentation
Email marketing performance slipping? It’s not always about data and segmentation. Email marketing remains one of the most effective tools in a marketer’s arsenal, outperforming other digital channels in both B2B and B2C contexts.Yet, many marketers struggle to unlock its full potential, often falling into the traps of over-segmenting, relying on tools that don’t fit […]
The power of imperfect employer branding: What Gen Z wants to hear
The power of imperfect employer branding: What Gen Z wants to hear The race to appear ‘Gen Z friendly’ has created a wave of cringeworthy employer branding that serves neither companies nor candidates. While organisations are still struggling to find their right voice on TikTok, Snapchat or Instagram, they’re missing the fundamental shift in workplace […]
What makes June20 unique as packaging design agency?
What makes June20 unique as packaging design agency? Packaging design is much more than wrapping a product. It’s a critical brand touchpoint, designed to communicate your brand’s values and relate with your target audience. As an integrated communications agency, we offer carefully crafted product packaging design, created in a unique way: 1. Ready for printWITHIN […]
The dark side of company culture
The dark side of company culture The obsession with company culture is peaking, with organisations worldwide investing millions in crafting the perfect environment. Yet beneath the surface of ping-pong tables, team buildings, and carefully crafted value statements lies a darker reality: the more companies focus on “building culture,” the more they risk creating artificial environments […]
Stop treating every lead like they are ready to buy!
Stop treating every marketing lead like they are ready to buy! Modern marketing automation has created an illusion that every marketing lead can be nurtured into an immediate sale. This obsession with rapid conversion ignores the fundamental reality of buyer psychology and creates pressure that often pushes potential customers away. Understanding the natural rhythm of […]
