Beaphar supplies pet care products globally, and we’ve been driving their flagship campaigns for over a decade. In 2026, we shook up the strategy for their annual anti-parasite campaign.
Given the fierce market competition and the fact that Beaphar doesn’t sell directly to consumers, we pivoted the focus toward maximizing brand awareness and boosting brand recall. We also introduced strategic DCO (Dynamic Creative Optimization) ads. We pride ourselves on staying ahead of the curve, and this dynamic approach gave us the agility to pivot and optimize in real time.
One global template, recognized everywhere
To safeguard brand consistency across borders, we built a single global, dynamic template. Instead of creating bespoke assets for every single platform, this smart infrastructure allowed us to effortlessly adapt copy, visuals, and packshots for each local market and channel. The campaigns launched simultaneously across Hungary, Germany, the Netherlands, France, Belgium, Spain, and the UK.
The biggest advantage? The templates enabled us to pivot instantly, moving from input to output in no time at all. This allowed us to roll out relevant, channel-specific assets rapidly and at scale in record time.
Peace of mind throughout the funnel
The campaign was built around a singular, overarching theme: ‘peace of mind’. That is exactly what Beaphar’s anti-parasite products deliver: allowing dog and cat owners to let their pets play outside without a care in the world.
Our strategy for this type of client relies on a highly targeted, phased rollout. While the campaign spanned all three funnel stages (touch, tell, and sell), we intentionally poured our focus into the ‘touch’ phase, rolling it out across multiple strategic waves. This deliberate emphasis on top-of-funnel awareness was key to driving Beaphar’s brand recognition, with the top-funnel videos coming together to form a powerful brand-building campaign.
The campaign was deployed across a comprehensive mix of platforms, including Meta, display banners, native ads, YouTube, and Google Search Ads. We are now seeing a clear impact from the campaigns across all markets, and the results are highly promising. But then again, we never doubted it for a second.
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Nicolas Salamone
Nicolas a dynamic digital producer at June20, is known for his innovative approach and enthusiasm for technology. Starting his journey as an Event Manager, he has been a key player in digital services at June20 since 2018. Currently, he leads the Digital Marketing & Platforms team and co-coordinates the media team. As a big gadget enthusiast, he is always on the lookout for new technologies. He is not just open to challenges but thrives on them, constantly experimenting with new ideas and thinking outside the box.
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