The campaign for Willemen Group once again won prizes for the BTOB Awards organised by MM. ‘Drainphalt – The Cloud Project’ won a gold with ‘Best Use of PR’ as well as a diamond – a special prize from the Jury. The campaign previously won 2 BOA awards and 1 BOCA award.
For Willemen Group’s new product Drainphalt, June20 built an artificial rain cloud to demonstrate the effectiveness of this permeable asphalt. In just a few minutes, we dropped the average amount of monthly precipitation on a specially constructed strip of Drainphalt.
Discover the case movie here.