Branding
Brand strategy
The right branding is driven by brand strategy rather than personal taste or subjective opinions. At June20, we always start with a solid brand positioning, focusing on how to relate to your target audience. After defining the design drivers, we do extensive testing. We experiment with the proportions of the different drivers to find the design that fits your brand perfectly.
Brand identity
Branding is essential for any company looking to make an impact on the market and growing their business. A strong brand identity helps you to create a consistent look, stand out in a crowded marketplace, communicate your values, and connect emotionally with your customers. Because in the end, visual identity is not just about a catchy name and a nice logo. It’s about building a relationship with your target audience.
Our BRAND STRATEGY services
How do we work?
Design is a powerful tool for creating emotional connections between your brand and your target audience. However, good branding should be driven by strategy rather than personal taste or subjective opinions. At June20, we always start with a solid brand strategy as it drives our decisions, for every touchpoint and on any level.
Our branding strategy starts with thorough research. We carry out a brand audit and competitive analysis, studying your brand’s position in the market. We answer questions like ‘How does your brand compare to the competitors?’, ‘What are the strengths and weaknesses of your brand?’ and ‘How effective is your brand?’
Once the strategic pillars are defined and approved by you, we translate them into
‘design drivers’. These are keywords that stand at the core of your branding strategy and act as guidance along the way. So your brand identity stays consistent and recognisable,
whether we tackle web design, brand photography, packaging design or even sonic
branding.
The result?
A strong brand is always recognisable. Our experts ensure consistency across all touchpoints, whether creating new branding, redoing existing branding, or producing new products in line with your existing branding.
Branding for an evolving world
We never consider your branding as a finished project. Brand identity is not static but always dynamic. It evolves, adapting to the rapidly changing world and technologies. Today, audiences adopt new channels at a rapid rate, and also the way people interact with advertising messages is changing quickly.
So it’s crucial your brand is able to adapt quickly. Our branding experts keep your branding up-to-date by:
- Keeping track of the latest trends in technology, media, communication …
- Adopting relevant new tools
- Making sure your digital presence meets modern standards (faster loading times, user-friendly designs, …)
- Interacting with your audience to find out what resonates with them
- Sharing interactive and personalised content that engages your audience and brings the immersive experiences people are now looking for
- Developing flexible marketing campaigns that can be quickly adjusted based on periodic campaign results and feedback
- Attracting talents that bring fresh ideas and innovative thinking to the table
- Keeping an eye on your competitors to identify opportunities for differentiation
In short, we make sure your brand is relevant and brings you where you need to go to keep growing.
Our end goal?
Whenever we do branding, we make sure our design is not only a feast for the eyes but also a perfect match with your company (values), your audience and the needs of today’s world.
Our services for branding & design
Brand strategy and brand identity do not stand on their own, but consist of multiple services, all carefully developed to get the most out of your brand.
Brand strategy
Strategy is a key element in branding. At the starting point, purpose, positioning and values meet identity and messaging. Our experts align all aspects of the business with your brand’s objectives, ensuring coherent communication and a unified brand experience. Once your brand’s story is defined, it drives the choices we make, for every touchpoint and on any level.
Our ultimate goal? Setting up a solid brand strategy that helps you stand out from competitors, that fosters customer loyalty and steadily grows your business.
Brand audits
If you want to know how well your brand is performing compared to your competitors, we can perform a brand audit. This is a comprehensive evaluation of the state of your brand in the current market. Rely on our experts to assess your strengths and weaknesses and identify growth opportunities.
Competitor analysis
During a competitor analysis, we identify your key competitors and assess their products, prices, marketing tactics, customer reviews, and brand messages. The ultimate goal: finding your sweet spot within the market. Get all the relevant insights to take your brand value proposition to the next level!
Brand positioning
With brand positioning, we determine how your brand stands out and what is needed to create awareness with your target audience. Get our tailored advice and really start influencing your customers’ perceptions and purchasing decisions, hitting them right in the heart!
Brand architecture
How is your brand portfolio structured? We analyse how and why your brands, sub-brands, services and products are related to each other. Let our experts structure your brand(s) to streamline your marketing efforts, ensure coherence, and maximise your brand equity.
Employer branding
In today’s competitive market, employer branding can’t be overlooked. It helps you to attract and retain talent, foster employee engagement, build a positive workplace and boost performance. We make sure your employer branding also aligns with your overall brand, boosting your credibility and trustworthiness.
Our BRAND IDENTITY services
Brand identity
Your brand identity consists of all the visual, verbal, and experiential elements that make your brand. It includes aspects such as logos, colours, typography, messaging, and brand personality. Our experts focus on finding a balance between distinctiveness, consistency, and flexibility. Your brand should be used consistently throughout the different channels and touchpoints, to maintain its strong identity. On the other hand, it’s crucial your brand can easily adapt to the rapidly changing world and technologies. With the right identity, you can connect with your customers on an emotional level and ultimately influence their purchasing decisions. Let our experts boost your brand and business.
Visual identity
Visual identity comprises the visual elements of a brand, such as logos, colours, typography, and imagery. All these elements help create a consistent and recognisable look across all possible touchpoints. Trust our experts to create a unique look and feel that differentiates your brand, fostering consumer love, trust and loyalty.
Web design
Web design is not just about a stunning design. It is about creating and arranging a website’s visual and functional elements in a brand-consistent way. Good web design tells your story and engages your audience. Rely on our tailored web design service to attract and keep visitors, drive conversions, and generate credibility
Motion design
With motion design we bring your brand alive, elevating brand storytelling while dynamicly engaging your audience. Whether you need a corporate movie for internal presentations or motion design for advertising, our team of digital creatives will make your content more memorable. Let us boost customer interaction and brand loyalty!
Brand photography
At June20, we make a difference in brand photography by consistently capturing the essence of your brand. We dive deep into your brand to be able to create high-quality images that tell your story. Get in touch if you are looking for pictures that will attract and engage customers, foster trust and differentiate your brand.
Packaging design
Your brand should stand out on shelves and displays, and that is exactly what we achieve with our well-thought-out packaging design. Our designers create your product’s exterior from A to Z, including graphics, colours, and materials. Get in touch if you are looking for appealing packaging that perfectly communicates your brand identity and boosts consumer buying behaviour.
Retail design
If your products are delayed in a store, effective and user-friendly retail design is crucial. Our design experts create engaging, functional store layouts, putting your product in the spotlight while optimising the user experience. Rely on our expertise to attract customers, encourage purchases, and build brand loyalty.
Spatial identity & signage
This service involves designing and implementing visual cues and wayfinding systems in physical spaces. Our ultimate goal is to optimise the customer experience by providing clear, branded navigation and a cohesive atmosphere. Let us help you to create a positive perception of your brand and steadily reinforce brand recognition.
Sonic branding
We also connect people with your brand by strategically using sound, like recognisable audio elements, sound logos, and even background music. Cohesively using sound enhances your brand recognition, evokes emotions, and creates memorable experiences. Sounds good? Let’s get started!
