Sounds familiar? You’re looking at an air conditioner online, you accept the website’s cookies, and boom! For many days, that pesky machine pops up at every corner of the internet.

To prove that remarketing ads don’t have to annoy, June20 presents The Happiest Cookie. It will replace irritation with joy for a full 20 days.

We’re named after June 20, the happiest day of the year. So, we spread cheer and positivity now and in the future as digital advertising evolves towards a world without third-party cookies.