Marketing automation: work smarter, get better results
Don’t be overwhelmed by all the pos As an independent agency working with more than 20 different platforms, we help you make the right choices. Marketing automation is so much more than just e-mail marketingsibilities of marketing automation. As an independent agency working with more than 20 different platforms, we help you make the right choices. Marketing automation is so much more than just e-mail marketing, it is the engine behind personalised interactions with your target audience across all relevant channels.
Marketing automation helps your business grow by:
- Streamlining repetitive tasks
- Creating a more personalised customer experience
- Shortening your sales cycle
- Increasing your ROI through better targeting
- Connecting marketing and sales teams
Use customer segmentation to deliver the right message at the right time
Your database is full of valuable information about the behaviour and interests of your contacts. Moreover, good marketing automation helps you expand and structure that information in a way that allows you to send personalised messages to your contacts.
By using smart customer segments, you address them in a personalised way at the most appropriate time with a message more likely to stand out than a generic newsletter.
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Growing on auto-pilot thanks to automated lead generation
Forget manually chasing leads. With automated lead generation, you recognise potential customers exactly when they show interest in your brand. The system does the heavy lifting: it collects information, processes data and tracks where people are in their customer journey. So you can focus on what really matters: building meaningful relationships with your customers.
Lead scoring provides more focus and clear priorities internally
Did you know that, on average, only 2 to 5% of your target audience is ready to buy right now? Yet we often approach everyone at the same time with the same newsletters, phone calls and ads. Not exactly efficient.
With lead scoring, that changes: you focus your energy precisely on those people who are ready. You immediately see who shows interest and who still needs some time. So you spend your time and budget on the leads with the highest conversion probability while keeping other contacts quietly warm. The result? A shorter sales cycle and marketing and sales that are finally on the same page.
Smart integration of CRM & software
When you think of marketing automation, do you only think of personalised e-mails? Then you are missing a world of possibilities. We see it with customers: the real power lies in connecting all channels. From social media to events, from website to personal contact, everything flows together seamlessly.
Take, for instance, the integration of your CRM with your marketing tools. Suddenly, one central nervous system is created for your entire company. You see in real-time how customers react, teams work better together because they share the same information, and your marketing becomes not only measurable but also scalable.
We have set up processes that have been running for more than a year and are constantly evolving. Because marketing automation grows with your business.
An automated sales funnel that works
With sales funnel automation, we ensure that your leads get the right attention at the right time. Through smart automation, you guide your prospects step by step through their customer journey: from the first introduction to the moment they become a customer.
The system recognises where someone is in the funnel and adjusts the communication accordingly. So each lead gets exactly the content, information or offer that is relevant at that moment.
The result? A personalised experience for your prospects, while leaving your team time for valuable one-to-one conversations.
AI-driven automation, from buzzword to business tool
Nobody knows your customers better than you. But the computing power of AI helps you make the best use of that knowledge. Where you used to spend hours analysing spreadsheets, AI now instantly points out patterns in customer behaviour. It predicts which content is likely to catch on, and with which customer segments. This is how you strengthen your expertise with data-driven insights. Because in the end, it’s not about the technology, but how you use it to improve interaction with your customers.
Why June20 as your partner for marketing automation?
We distinguish ourselves by:
- Independent advice: we know more than 20 platforms
- Focus on self-reliance: you quickly learn to work with the tools yourself
- Broad experience: from e-mail to complete omnichannel projects
- Privacy-first: all automation according to GDPR guidelines
- Hands-on: no unnecessary complexity
Start with smarter marketing
Want to know how marketing automation can make your job easier?
In a short 15-minute chat, you’ll already discover whether we can help each other.
