E-mail marketing: personal impact at scale
For many companies, e-mail marketing is one of the most efficient channels, with an ROI that leaves social media and advertising far behind. Yet many businesses limit themselves to the monthly newsletter.
We help you unleash the full potential of your email marketing, through smart personalisation and targeted automations that really work for your business.
Let your e-mails work for you with smart e-mail automation
The secret to successful email automation lies in cleverly using data to make relevant calls. By actively listening to your contacts’ behaviour (which pages they visit, which products they view, which events they attend), you gather valuable insights.
That information forms the basis for targeted communication that helps your customers at the moment they need it.
Via audience segmentation, you bring the right newsletter to the right recipient
Take an optical shop as an example: a contact lens wearer has different needs than someone wearing glasses. By creating dynamic segments, you can adapt the content (lens maintenance tips versus trends in frames) and also tailor your communication strategy to their buying behaviour.
Contact lens wearers need new lenses regularly, ideal for targeted reminders. Spectacle wearers you see less often, but are perfect for content strategy around brand perception and lifestyle.
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From transactional mail to valuable contact moment
Confirmation emails, invoices, delivery notifications… these ‘administrative’ emails often have the highest opening rates, yet they are often boring and generic. By enriching these moments with relevant content and your brand personality, you turn a standard confirmation into a valuable contact moment that gets customers excited about your brand.
Maximum impact with optimising your open rate
High open rates are nice, but meaningless without context. Email databases have a natural decay: people change jobs, providers or interests. A contact who does not open any mail for three years adds little value to your marketing. Therefore, focus on:
- Regular database cleansing
- Sunset policies for inactive contacts
- Technical optimisation (mobile-first design, optimal image size, strong pre-headers)
- Permission-based growth of your mailing list
Lead nurturing, from first contact to conversion
By offering targeted content based on interaction and interest, you build authentic relationships with your target audience. This way, you naturally guide prospects through their customer journey, while gathering valuable insights for sales.
Drip campaigns and the importance of timing
Drip campaigns are like a good conversation: they follow a natural rhythm and respond to the needs of the moment. Whether onboarding new customers or reactivating dormant accounts, with the right timing and relevant content, you keep the conversation going.
Why June20 as your email marketing agency?
As a specialist in email marketing, we distinguish ourselves by:
- Independent advice on more than 20 email marketing platforms
- Data-driven strategies for measurable results
- Focus on sustainable growth of your email marketing
- Expertise in complex automation as well as simple solutions
- GDPR compliant approach
Discover your email marketing potential
Want to know how to get more out of your email marketing? In a short conversation of 15 minutes, we discover:
- Where the biggest opportunities lie for your company
- Which quick wins can deliver immediate results
- How we can help you grow with email marketing
